How images shape your ideas about gender

Whether you like it or not, images shape your ideas about gender Images shape your ideas about gender; just try doing a Google image search on 'masculine' and 'feminine'. The image results are strikingly different, reflecting society’s perception of gender. We’re all influenced by a wide variety of factors: family, school, peer groups and of course...

Let’s be FRANK about the UK’s Gender Pay Gap

adjusted gender pay gap
If you're a working woman, like me, then you will no doubt have heard a LOT about the gender pay gap, and, like me, I'm sure you think it's unfair and just flat-out WRONG. However, when you hear conflicting voices in the media and at work, saying that the gender pay gap 'simply does not...

The story behind the Genderbuzz® brand

Natasha Stromberg, Founder Genderbuzz
was officially launched as a brand in July 2016, but our CEO and Founder, Natasha Stromberg has been passionate about gender equality for years - she just wasn't sure how to turn her thoughts into a BUSINESS. In this interview with Kameleon Marketing she talks about her journey from her initial idea to creating a...

Mums worry about ‘colour-coding’ for their sons

colour coding sons
We hear a lot about how gender stereotyping affects girls but LESS about how gender stereotyping affects boys, and particularly young boys. From the clothes that they wear, to the toys that they play with, boys are told from a young age that 'Pink is for girls' and that certain toys are 'girly'. In...

McKinsey ‘Women in the Workplace’ Report

Women in the Workplace
LeanIn.org and McKinsey Group have published their 2016 'Women in the Workplace' report looking at how women advance in corporate America. LeanIn.org is at the forefront of the workplace gender equality movement and their report makes for interesting reading for both company executives and female employees. Here at Genderbuzz®, we know you're interested in reading...